The COVID-19 pandemic has turned many aspects of our daily lives upside down, and our relationship with menstruation has not escaped this transformation. In observing these changes, we at Elia have seen how the world of sanitary protection has evolved, particularly with therise of menstrual panties.
New interest in menstrual pants
In 2020, menstrual pants really took off. With the confinements, many of you have been looking for more comfortable and environmentally-friendly alternatives to traditional sanitary protection. It's a fact: the menstrual pants market has grown significantly, and we're delighted!
Shortages of toilet paper and hygiene products during the pandemic also played a role. In the face of uncertainty, menstrual pants provided real comfort. Washable and long-lasting, they remained available at home, allowing you to reduce your dependence on disposable products. A reassuring solution!
The effects of COVID-19 on the menstrual cycle
It has also been observed that the COVID-19 vaccine and infection with the virus can disrupt the menstrual cycle. According to a study conducted at the University of Pittsburgh, pandemic-related stress was identified as a major factor in menstrual cycle changes. Over 50% of women surveyed reported changes in cycle length, period length or heavier menstrual flow, and those experiencing high stress were twice as likely to have these changes.
Since then, everything has normally returned to normal, but these fluctuations may have had significant impacts on general well-being, particularly on women's mental health and emotional balance over the long term.
The taboo of menstruation put to the test
The pandemic has also broken certain taboos surrounding menstruation. Thanks to more open discussions on social networks, you shared your experiences and exchanged tips on menstrual protection, including menstrual panties. At Elia, we firmly believe that this dialogue is essential to normalize the subject of menstruation!
With fewer outings and more time at home, you were able to try out new options without fear of judgment (menstrual panties but also menstrual cups, menstrual sponges or even free instinctive flow for some!). This freedom has helped to make the subject of menstruation more accessible and less taboo.
The confidentiality of e-commerce sales
The pandemic has also changed your buying habits, favoring e-commerce. Online sales of menstrual protection products have exploded, allowing you to order discreetly from home. This privacy has been crucial to the success of menstrual pants, offering you a stress-free shopping experience. This is why the menstrual panties segment has traditionally remained fairly digital, responding to a need for discretion and practicality!
A new era for menstruation
In short, the pandemic has brought about a significant change in our relationship with menstruation. The rise of menstrual panties, combined with a reduction in taboos and an explosion in online sales, has redefined the way you perceive and experience your period. What's more, the government also wants to work on a reimbursement of menstrual protection through a decree, which represents a major step forward for all women under the age of 26. Things are moving forward, and we're delighted!
