Today,Elia talks to brand co-founder Marionabout the values anchored in its DNA.
Why create a brand of menstrual panties?
Elia is the fruit of a personal story. Marion suffers from a disease calledendometriosis. Because of this disease, her periods are anarchic, heavy and very painful. Finding protection that was adapted to her flow, as well as to her work rhythm was a real challenge. She launched Elia in 2018 as a salaried employee in a start-up, in charge of revenue. She travelled between 10 and 15 times a week. So, too complicated to walk around with a tampon or sanitary napkin. Elia is a brand of menstrual lingerie, i.e. period panties that replace conventional sanitary pads to accompany all menstruating people through the different periods of their cycle. Elia menstrual panties protect against white discharge, menstruation, pregnancy and post-partum discharge, and bladder weakness.
Together with Apolline, the co-founder of Elia, they embarked on the Elia adventure with very strong convictions. How can we improve our daily lives? How can we do something for the planet? And how can we make savings that are linked to our rules?
How does the Elia brand integrate the ecological dimension into its values?
In the ecological sphere, Elia menstrual pants enable a considerable reduction in waste. Today, a woman will throw away a significant amount of sanitary protection during her period, and much of it will end up in the environment. On average, conventional sanitary protection takes 500 years to degrade in nature. It was therefore essential to offer a product that would last over time and be of good quality. Elia menstrual pants are made from organic cotton. Whether in terms of cultivation, harvesting or processing, organic cotton is far less invasive than "conventional" cotton, which is more environmentally friendly. But organic cotton is also of better quality: it benefits from anti-allergic properties and will last better over time if cared for. Elia menstrual pants are produced locally, in France, from the cotton knitting to the finished product.
How did Elia almost become a company with a mission?
Elia is a commitment to product quality/efficiency, a commitment to community/speaking out, but also a collaboration with health professionals. This health aspect is also very strong, since Elia's commitment to endometriosis and women's health is rooted in its DNA. Indeed, endometriosis was the driving force behind the creation of the company through Marion's story. Elia is involved in the first research foundation to fight endometriosis, which is hosted by the Fondation de Recherche Médicale (FRM), both financially and personally.
Discover our latest Rosalie and Suzanne menstrual panties in organic cotton!
